The Reel Menu

The first second

Stop the scroll before you say a word.

Showstoppers

One per idea. Never two at once.

#orbit

Reel orbit

Your past Reels burst out as little phone cards and circle you, passing behind and in front of your body.

Say it on: orbit

EDIT CHECKLIST

Cut pauses

Background

Zoom

Split screen

Before / after

Captions

Run editDone ✓

#checklist

Phone checklist

A dark phone slides in beside you, the steps tick off in butter, and the button taps to Done.

Say it on: checklist

The frame

How you and the graphics share the screen.

#scrapbook

Burgundy scrapbook

Your room snaps to burgundy. You stay in front with tilted Reel cards, tape, a butter star and a blush dot.

Say it on: background

Prooffollowers +312%

#split

Split screen

A meme or proof on top, you on the bottom half framed on your face. Hard cuts in and out.

Say it on: split

Edited by Claude

Before

After

#glowup

Glow-up

"Edited by Claude" on a dotted cream canvas. Your raw clip small on the left, the styled version big on the right.

Say it on: before and after

Finishing touches

Small things that make it feel edited.

#zoom

Face zoom

A quick push into your face, then a smooth ease back out. Gentle punch-ins hide the other jump cuts.

Say it on: zoom in … zoom out

Can you add the captionright below my chin?comment EDIT

#pill

Butter pill captions

Your words in a white pill under your chin, one key word on butter, each phrase popping in as you say it.

Say it on: caption, and your call to action

EDIT CHECKLIST

Cut pauses

Background

Zoom

Split screen

Before / after

Captions

Run editDone ✓

pop

#pop

Checklist pops

A soft pop on every tick and a click on the tap. No music, no whooshes, always under your voice.

Say it on: with #checklist

Handmade

Paper, tape and typewriter. Live previews of each style.

my process

→ custom layout

#notecard

Torn notebook note

A torn, lined page with blush ring holes pops above your head, a Fraunces title with one butter word, and a typewriter line that types out.

Say it on: a section name, like "my process"

1Add raw footage + script

2Claude reads my guide

3Pick styles from the menu

4Direct the edit with notes

process

#pinboard

Pinboard steps

A blush pinboard with a taped, lined page. Butter number circles pop in step by step while you keep talking from a big white-framed circle, framed on your face.

Say it on: here's my process / step by step

const label = (word) => (

</Label>)

Perfectlyclean.

#monitor

Retro monitor

You drop to the bottom half while a cream retro monitor types your prompt or code. Sparkles twinkle, then a "Perfectly clean." stamp lands.

Say it on: code, prompt or "it wrote"

storytelling guide ✕

my guide

#taped

Taped screenshot

Your screenshot becomes a white-framed window taped at the corners in butter, with a torn typewriter label and a blush chip that names it.

Say it on: the name of the app or page

custom

#whisper

Typewriter word tag

A small white paper tag types one word beside your face. A quiet label you can use between the bigger styles.

Say it on: any keyword

captions

edits

#strike

Strike and swap

The wrong word types out, a hand-drawn line crosses it out, and the right word pops in above it on butter.

Say it on: a correction ("not captions, edits")

butter stretch

#bigword

Stretchy big word

A huge Fraunces phrase on a butter block squashes and stretches in over your chest, holds, then shrinks away.

Say it on: an effect name or your punchline

commentWAITLIST

#comment

Comment-to-get bar

A white comment bar rises up with your avatar, your keyword types out in caps, and a butter heart fills and pops.

Say it on: "comment ___", your call to action

Big moments

Hooks, chapters and tool reviews. Live previews of each style.

i don't believe in

Gatekeeping

#behind

Giant word behind you

A small lead-in line with one butter word, then one huge cocoa word slams in behind your head, with your hair and shoulders in front of it.

Say it on: your hook, or one big word

Phase 1Filming

#chapter

Chapter title

A blush "Phase 1" pill above a tilted italic word on a butter sweep, behind your head. The same look for every part of the Reel.

Say it on: the start of each part ("phase one")

#burst

Doodle burst

A hand-drawn butter starburst draws itself around your head and wiggles like stop-motion. It sits behind you, so it never covers your face.

Say it on: a surprise or reveal

Claude

Mac & Windows✓

Free plan✓

Difficulty★★★★★

#toolcard

Tool review card

The tool's real logo and name, then three chips: platforms, price and difficulty stars. Made for "best AI tools for…" Reels.

Say it on: the tool's name

I use Claude Pro link in bio

#aside

Side note

A small white note with a butter action tag, like "link in bio". It answers the "what's that?" comments before they're asked.

Say it on: a quick aside ("I use…")

#flash

Flash cut

A white flash between scenes, then the next clip lands zoomed and blurred and snaps into focus.

Say it on: a location or outfit change

Hooks

More ways to stop the scroll in the first second. Sketches show where things go.

#stickers

Logo sticker stack

Stacked white sticker pills with a cocoa border, each with a real logo and name. Best for comparisons.

Say it on: the tools you compare

#typecaps

Warm typewriter caps

Stacked cocoa caps in the typewriter accent on white paper strips, a blush subtitle pill and two small stickers.

Say it on: your first line

#titlebox

Three-second title box

One flat butter box with the hook, gone by 3 seconds so the frame is clean after.

Say it on: your hook line

#onlocation

Hook filmed in the result

Film the hook inside the outcome (the seat, the lounge, the event), so the place proves the claim.

Say it on: your hook (a filming tip)

#logoquestion

Logo-pop question

Your spoken question in a white pill just below the top, with the brand logos popping in on the first brand word.

Say it on: your opening question

#logoswap

Crossed-out logo vs logo

Two app icons side by side up top; the old one gets a hand-drawn cocoa cross, the new one stays clean.

Say it on: "this replaces that"

#twoweight

Two-weight title

A heavy Figtree caps line over a thin Fraunces caps line, centred up top, lifting away after about 3 seconds.

Say it on: your first line

#bigtitle

Big yellow title

A huge bold butter title over a smaller line ("100+ Styles / 1 command each") above your head, with a cocoa outline so it reads on a light wall.

Say it on: your first line

Captions

Other ways to show your words. Always off your face. Sketches show where things go.

#oneword

One bold word

One word at a time in big Figtree caps on a white block. Punchy and fast.

Say it on: a fast, punchy line

#smallbig

Small + BIG keyword

Small lowercase words with one big Fraunces keyword on butter. Most lines stay small.

Say it on: your caption lines

#punchline

Line + punch line

A small white-pill line, then the punch words blur in underneath, bigger, on butter.

Say it on: a setup then a punch

#editorial

Tracked caps + big serif

A tiny wide-spaced caps line, then the punch word in a big Fraunces serif rising from a mask.

Say it on: a premium or calm line

#chinline

Small caps under the chin

One short all-caps line, small, just under your chin. Barely there.

Say it on: every caption line, quietly

#staircase

Staircase captions

Words land one by one and step diagonally down the open space like stairs, with a big serif keyword.

Say it on: an important explanation

Layouts

How you and the graphics share the frame. Sketches show where things go.

#depth

Depth cut-out

You're cut out in front of floating cards, logos and titles while the room behind softly blurs.

Say it on: a list of tools or ideas

#topband

Top-band story

You in the bottom two thirds; a clean white band on top for quotes, photos and proof.

Say it on: a story with photos or quotes

#headroom

Headroom whiteboard

Frame low; all the text lives on the empty wall above your head, like a whiteboard.

Say it on: a full explanation

#rotation

Three-layout rotation

Rotate split with proof on top, face with one big word, and full-screen proof. Switch on every new idea.

Say it on: every new idea

#polaroid

Polaroid narrator

The screen is the main card and you talk from a small tilted polaroid in the corner.

Say it on: showing a process

Proof

Show the claim is real. Real sources, real screens. Sketches show where things go.

#highlight

Article highlighter

A real article screenshot zooms to the exact quote, a butter highlighter sweeps it, with a source and date pill.

Say it on: a quoted fact

#demo

Official demo footage

2–5 second clips from the company's own launch video, labelled.

Say it on: a product claim

#countup

Giant count-up number

A huge number counts up behind your head on the stat.

Say it on: the stat

#postcard

Social post card

The actual post (X, Threads, LinkedIn) floating as a white card.

Say it on: "people are saying"

#archive

Personal archive

Your real old videos and photos on the matching line. The strongest human signal you have.

Say it on: your backstory line

#cursor

Cursor proof

The real tool, screen recorded, with a cocoa cursor pointing at the number.

Say it on: a number in a tool

#fingerpoint

Finger on the screen

Phone-filmed laptop or monitor with your finger pointing at your real result.

Say it on: your real result

Visual beats

Visuals that explain or prove a line. Not one on every line. Sketches show where things go.

#logoroles

Logo tiles with roles

Real logos pop in on the word, each with a one-word role underneath.

Say it on: a list of tools

#logoarrows

Logos linked by arrows

Hand-drawn cocoa arrows draw between logo tiles to show a relationship or a switch.

Say it on: how tools connect

#shuffle

Logo shuffle

Logos flick rapidly in one slot, then the phrase lands.

Say it on: "every week there's a new…"

#compare

Comparison stack

Product chips stack in one by one with the price and who it's for.

Say it on: comparing options

#kinetic

Kinetic text card

A full-screen cream card where the sentence builds word by word with small icons.

Say it on: a key sentence

#quote

Quote card

Their words type on in big quote marks in the top band.

Say it on: quoting someone

#montage

Real-life montage

Full-screen cuts to real event and life clips on the emotional line.

Say it on: an emotional line

#flowcards

Flat flow cards

The flow (comment → DM → email) as simple flat white cards. No glow, no 3D.

Say it on: a step-by-step flow

#progress

Progress header

A header that steps through the list and stays up, so viewers know where they are.

Say it on: a list or ladder

#logopop

Logo pop

The real logo and wordmark pop up with a slight overshoot and a white glint sweep. No card.

Say it on: a product reveal

#timer

Ring timer

A ring timer in the open middle of the frame counts up to the number you say in about 2 seconds.

Say it on: a time or number

#calendar

Calendar widget

A white calendar widget pops up and flips the year back.

Say it on: a time jump ("10 years ago")

#notify

Phone notification

A phone-style banner slides down with the line you just said.

Say it on: something that "sends"

#toggles

Control tiles

Wi-Fi and phone tiles switch off on the words.

Say it on: "no internet, no phone"

#snapshots

Trip polaroids

Your real trip or event photos drop in as polaroids with a white flash.

Say it on: a trip or event

#profilecta

Live profile CTA

A phone screen in front of your chest: the keyword types into the comments with a heart, then your profile's Follow button taps.

Say it on: your call to action

#counter

Numbered counter

A fixed series title up top with a 01/10 counter over a big butter label for each item.

Say it on: "10 tools" style lists

#arrownote

Handwritten arrow notes

Little handwritten caps notes with a drawn arrow pointing at a card.

Say it on: annotating your work

#pinned

Pinned note

One small handwritten line pinned at the top for the whole video, so the CTA works from second one.

Say it on: the whole video

#results

Results grid

Two rows of results stacked (New over Raw), swapping every second.

Say it on: "it works on anything"

#map

Map route

A flat street map: a red route draws between pins while a little car drives it.

Say it on: a journey or "from A to B"

App moments

Recreated app moments as animated b-roll. Swap anything private. Sketches show where things go.

#chat

Chat question + reply

Your message types and sends, the reply streams in.

Say it on: asking AI something

#botchat

Bots group chat

Bots talking to each other with names, avatars and @mentions.

Say it on: AI agents working together

#tocalendar

Chat to calendar

A link is clicked, a calendar opens and the event drops in.

Say it on: "it booked it"

#tosheets

Chat to Drive to Sheets

A link is clicked, a folder opens, and spreadsheet rows pop in.

Say it on: "it made the spreadsheet"

#imessage

Phone group chat

A messages-style chat inside a phone frame.

Say it on: a conversation

#dock

Dock click

Zoom into the Dock, click, and the app bounces open.

Say it on: opening an app

#ping

Notification ping

A character avatar pings and a speech bubble pops out over your footage.

Say it on: a character or app "says" something

#lockup

Logo lockup pill

A cocoa pill: app icon, name, "by" and the company's logo, with a shine sweep.

Say it on: naming a product and its maker

#cast

Character intro

Character faces pop in a row with name tags.

Say it on: introducing a cast

#diagram

Concept diagram

A simple animated explainer: a cloud, boxes and lines wiring up.

Say it on: explaining how something works

#reveal

Cinematic logo reveal

Official footage, slow-mo and graded, with the logo gliding in.

Say it on: a big launch

#commandchat

Command chat

A dark chat screen: each name you say types /styles #name, a ✳ "Editing with #name…" line spins, and your clip plays below with that style on it. Showpiece styles zoom to full screen once the command types.

Say it on: each name in a list

Signature effects

One-second showpieces. One per idea, never stacked. Sketches show where things go.

#wall

Thumbnail wall

The wall behind you fills with a tiled collage of your past thumbnails and screenshots.

Say it on: "I've made hundreds of these"

#uiworld

Chat-app world

Your background becomes a clean chat app and the prompt bar types your request above your head.

Say it on: typing a request

#popout

Frame break

Your shot shrinks into a rounded phone frame and your body pokes out over its edge.

Say it on: a big claim

#headlines

Headline wall

Paper notes, quote cards and search snippets stick onto the wall around your head, one per beat.

Say it on: news or reactions

#zoomthrough

Zoom-through cut

Camera pushes hard into a dark part of the frame, goes dark, and the next scene opens out of it.

Say it on: a scene change

#chart

Chart grow

A line chart draws across the room behind you and shoots up on the payoff number, or the chart types (column, pie, line, bar, area) draw two at a time above your head.

Say it on: growth or a big number

#pullback

Pull-back reveal

Your shot pulls back to reveal it's playing inside an app window with a task list ticking beside it.

Say it on: "this was edited by AI"

#double

Second angle

You at the bottom, and a smaller card above showing the same take from another angle.

Say it on: a different view

#papercut

Paper cut

You become a white-border paper cut-out on a torn-paper collage with cut-out letters and tape.

Say it on: a fun, crafty moment

#vertigo

Vertigo zoom

Dolly zoom: you stay the same size while the room behind you stretches.

Say it on: a reveal line

#cover

Magazine cover

Your frame turns into a magazine cover: a big serif masthead behind your head and small cover lines.

Say it on: a big moment about you

#glass

Frosted glass word

A huge frosted-glass word behind your head that blurs the room through it.

Say it on: one big word, softly

#flashcards

Icon flashcards

Cream flashcards flip through, each with one object and a serif label.

Say it on: naming several features

#darkroom

Monitor in a dark room

The explainer plays on a monitor in a dark room with a simple serif title below.

Say it on: an explainer

Pace, sound & finish

How the whole edit moves, sounds and looks. Sketches show where things go.

#fast

Fast visuals

A new visual every 2–3 seconds, never the same style twice in a row.

Say it on: the whole Reel

#calm

Calm and still

Few cuts, slow pushes, more breathing room. Fewer, stronger graphics.

Say it on: the whole Reel

#wipe

Circle wipe

A butter circle grows out of a card to wipe to the next section. Clean, no blur.

Say it on: a new section

#sfx

Sound effects

Soft pops, ticks and whooshes on the big moments, always under your voice.

Say it on: the big moments

#music

Music bed

A quiet background track under your voice. Music you have the rights to.

Say it on: the whole Reel

#warm

Warm cinematic

A light warm grade, soft vignette, blurred room behind cards.

Say it on: the whole Reel

#apple

Clean iOS look

White iOS-style cards and frosted panels with soft shadows, one screen per beat.

Say it on: the whole Reel

#softwarm

Soft warm sepia

A soft warm sepia grade with a butter serif punch line and a few twinkling sparkles.

Say it on: the whole Reel

#studio

Studio editorial

Room darkened, you lifted, a cool tone and vignette; wide shots alternate with tight close-ups.

Say it on: the whole Reel

#buttercanvas

Butter canvas series

The whole video sits on one flat butter canvas with white-border cards. An instantly recognisable series look.

Say it on: the whole Reel

The Reel menu

Always on

Install this pack

Easiest: drag the zip

One command

As a Claude Code plugin

Make it yours

How to use it

Install the pack

Film one take

Pick your styles

Paste and approve

The first second

Butter hook card

Showstoppers

Reel orbit

EDIT CHECKLIST

Phone checklist

The frame

Burgundy scrapbook

Split screen

Glow-up

Finishing touches

Face zoom

Butter pill captions

EDIT CHECKLIST

Checklist pops

Handmade

Torn notebook note

Pinboard steps

Retro monitor

Taped screenshot

Typewriter word tag

Strike and swap

Stretchy big word

Comment-to-get bar

Big moments

Giant word behind you

Chapter title

Doodle burst

Tool review card

Side note

Flash cut

Hooks

Logo sticker stack

Warm typewriter caps

Three-second title box

Hook filmed in the result

Logo-pop question

Crossed-out logo vs logo

Two-weight title

Big yellow title

Captions

One bold word

Small + BIG keyword

Line + punch line

Tracked caps + big serif

Small caps under the chin

Staircase captions

Layouts

Depth cut-out

Top-band story

Headroom whiteboard

Three-layout rotation

Polaroid narrator

Proof

Article highlighter

Official demo footage

Giant count-up number

Social post card

Personal archive

Cursor proof

Finger on the screen

Visual beats

Logo tiles with roles

Logos linked by arrows

Logo shuffle

Comparison stack

Kinetic text card

Quote card